Catalyze Idea Idea Catalyst Refine your idea down to it's leanest. Format it to share with team members, stakeholders and potential investors. 1 Overview2 Product3 Market4 Purpose5 Viability6 Contact Project Name, Codename, or Working Title*What should we call this idea? Headline*When your idea makes it to the front page of the newspaper, what will the headline read? Think sensational.Confidentiality*Rest assured your idea is safe. View the Mutual NDA. I've read and agree to the Mutual NDA What does it do?*A tangible description, from the point of view of the customer. Keep it succinct, one sentence if possible.How does it work?*Clearly describe the process of using it, including the payoff for the user. One to three sentences. Who's it for?*Be as specific as possible. The narrower the target audience, the better.How will it be promoted?*A mini-marketing plan. For word of mouth, list the message that friends tell each other.What's the total potential size of the market?*If everybody who could use our product used it, we'd make this many sales. Why are we doing it?*Our motivation: fun, fame, fortune, philanthropy... and is there a bigger story behind the product?Why us?*Introduce the team and explain why we're uniquely qualified to succeed with this concept. What makes it unique?*This is what sets it apart from anything else on earth.Why Now?*Describe the market trend that makes the timing right for this to be a winner.What are the risks?*A list of competitors and things that could go wrong in a worst-case scenario. Your name, and/or company name*Who should this idea be attributed to?Preferred Contact Info*How would you like to be contacted by people you choose to share this with? Email, phone, website?Email*This is where we'll send the completed Idea Catalyst worksheet.
